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Research papers

What does 'new' mean?

The authors examine how three possible structural changes in the New Zealand auto industry (tariff elimination; importation of well-specified used Japanese cars; and changes to consumers 'meaning of 'value') meant that whilst new cars were become...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Girish Punj, Jacqueline Smart, Richard Brookes
March 1, 2004
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Citation

Punj, Smart and Brookes (2004a, March 01). What does 'new' mean?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-does-new-mean-